My Digital Journey So Far

The Journey! LOL!

I want to document my digital journey but I couldn’t find a photo that’s free to use and share (don’t want to infringe on any copyrighted material) so my Google search came up with this. šŸ˜€

Working in the digital field was never my plan. Back then, digital was something I did on my free time. Digital wasn’t even considered “real work.”

But God brings you to different life paths and exposes you to things that will eventually lead you to something. One of these paths took me to the digital world.

When I look back at my life, I could plot my digital journey and how I started here. It’s amazing to realize that all those pro-bono work I did online would culminate with my work as a digital marketer.

1999: When I got my first email. My brother created a Yahoo! mail for me. Although Gmail is my default email now, I still keep that email address for posterity.

Sa Yahoo! din ako natuto tumambay sa chat rooms, back when Yahoo! had chat rooms. I remember chatting regularly with someone who was studying then at University of California Irvine.


2000: It was my first time to write for an online publication. The guy I was dating then was writing for Oows, a youth website by Business World Online. I remember earning quite a nice sum of money from Oows and I still have the printed copies of these articles, tucked somewhere in my portfolio.

Around this time, I also discovered online forums. I was a tambay at GirlTalk, which is surprisingly still around. Hanging out at forums taught me to be patient (daming trolls), and how to be a troll (pang-asar sa mods). I also learned to observe how people behave online.


2002: I remember creating a super pangit website, thanks to Geocities. Hindi pa uso noon ang Blogger. I created it because it was required in our MBA class.


2003: I think this was the time I created an account on Friendster. Of all the online properties, ito yung hindi ko masyadong feel. The novelty of Friendster quickly wore out. Walang masyadong magawa, eh, and spam quickly invaded the site.


2004: I joined a Yahoogroups group because I was preparing to transition to a new life. I was pretty active here and in just a few months, Mimma promoted me to be one of the moderators. Like hanging out in online forums, I got to observe the different online behaviors of people.

At work, I was involved in developing our corporate website. This was my first taste on handling an honest-to-goodness digital project.


2006: I left that Yahoogroups group and graduated to the next level. That group is still under Mimma. And just like before, I was promoted to become one of the mods. Libre lahat yung trabahong yun, ah. Hahaha! It was something I did for fun.

Around this time, I also became active in PinoyMoneyTalk, an online community that shares information about personal finance. Naging mod din ako dito.

I also dabbled with Multiply although just like in Friendster, the novelty of blogging quickly wore off.


2008: I created my first Facebook account. This was where I learned a lot about online behavior and how to tweak my security settings. LOL! I learned how to block people on Facebook. šŸ˜€

I also started a blog called Pinay and Money. I was (and still am) a fan of Suze Orman and I wanted to share my knowledge online. This was my first taste of blogging. This, plus GirlTalk, allowed me to meet a lot of bloggers, including Teeyah.


2009: My colleague and I created the digital accounts for our company. It was an experiment lang because back then, di pa uso sa mga Philippine brands na magkaroon ng presence online. Malay ba namin kung saan papunta ito.


2010: I was formally transferred to work on corporate digital. I was handling internal comm for six years and my boss then said I should try handling digital naman. 

One of the projects I remain proud of is Unilab Active Health. Yes, I created the social media accounts of ULAH, the brand behind the hugely successful Run United.

Before ULAH, we had the Run United for Wellness page, which had about 1,000+ fans. When we held the second Run United, the Unilab Active Health brand was created and I migrated all fans to the new page. 

For about two more years, I managed the page until the new team finally got the hang of it and managed it themselves. Win! šŸ™‚

It was also around this time when I went back to freelancing. To be quite honest, I was forced to go back to freelancing because I had to provide for someone. Heniway…

I also went back to blogging, courtesy of Women’s Central. This was the year that I was active in the blogging community and got even invited to a lot of brand events. All the learning and observations helped me in becoming who I am today.


2012-2013: I created and managed other social media accounts in the office like CarbTrim, Pure ‘n Fresh, Celeteque, Asian Secrets, Asian Secrets Whitening Spa, among others. Some social media accounts I created and managed have been deactivated na but some still remain.


2014: Fast forward to 2014, I made a name in digital marketing in the office. I am still learning as I go along and don’t have any illusions that I am great at what I do. I am and will always be a student of digital.

It was a journey that I didn’t realize would take me to where I am today. I love what I do and I love that I get paid to do what I love to do. I’m excited where this journey would take me.