A Unilab Digital Film

This is the reason why I was so busy. We just launched our digital film and I’m in charge of making sure that this is watchedΒ by millions of people. πŸ™‚

It’s a beautiful tribute to all the unsung heroes of our lives. πŸ™‚

Weddings at Work

Do you believe in love that lasts a lifetime? May forever! πŸ™‚ If you are getting married or you know anyone who just got engaged, please invite them to check out or W@W for short.


Benz and Abet are the founders of W@W. Basta anything and everything weddings, you can find here. πŸ™‚ Benz is one of the people, who had a huge effect in my life. The support group that Benz founded is one of the reasons why I was able to transition to my new life.

So, visit na at maniwala tayo sa forever! πŸ™‚

Husay at Malasakit

I’m a proud employee of my company. I’ve been working here for more than 10 years and I love, love, love what I do.

We just recently launched our corporate campaign. This is the first campaign in three years and I’m proud to be part of the team that developed this.

“Husay at Malasakit” is who we are and what we do. Along with Bayanihan, these are the values that made our company the leading pharmaceutical company since the 1950s.

Those who know what our company is and who are employees are would attest that we have big hearts, complemented with compassion. 

I always read articles trumpeting how it’s so great to work in Google, Facebook, Colgate, etc. And my bubble thought is always, “You don’t know what it’s like to work in our company!” πŸ™‚

Anyway, here’s our TV ad. We are coming out with more implementations on how we show Husay at Malasakit. Watch out for it!

Digital Palengkera and a New Job Description

When relatives ask me what I do in my office, I always reply, “I work in PR.”

I don’t really do PR work. Okay, maybe that’s not quite accurate.

I don’t do the traditional public relations work, where someone sends out press releases to media organizations and hoping they publish or cover these. I don’t write press releases and I don’t liaise with media people.

But I do build relationships between the company and our target audience through digital means. 

“I work in PR” is easier to describe what I do because there are still people who don’t quite understand how digital works, yun mga taong hindi active online. For many of them, digital is doing Facebook all day (which in my case is pretty accurate).

Colleagues know me as ‘digital palengkera.’ I invented the term in 2010 when I was still dabbling with social media. I didn’t have the gall to call myself a ‘digital marketer’ because I was starting out then. 

Four years later, I still don’t want to call myself a ‘digital marketer’ because I find it pretentious. Sure, I have a solid track record taking care of the online presence of our brand. 

Our Boss Daddy even told me recently na ito na yung naging equity ko sa office. Even the big bosses know me as Ms office digital. But somehow, I don’t really see myself as a marketer. When industry colleagues ask me what I do in the office, I always reply, “I/we take care of the corporate brand.” That’s it. No fuss, no frills.

A couple of weeks back, we had a meeting with Boss Daddy and I presented some updates. Blah, blah, blah… Boss Daddy gave some instructions for me on how he wants me to be more involved in the digital and social media activities of other brands. He basically wants me to act like an overall auditor to make sure that everything we do is consistent and aligned, across all digital channels.

So I thought of a new term for myself (kasi wala akong magawa sa buhay. Hahaha!). Aside from digital palengkera, I now call myself SMS:

Social Media Sumbungera

Ang saya, no? Hahaha! I don’t want to call myself a social media specialist or some fancy-schmancy term like ‘guru,’ ‘ninja,’ or, ‘expert.’ I’m good at what I do but I’m not cocky enough to call myself any of these terms. πŸ™‚

Oh, yeah. I Facebook, tweet, and IG for a living. Isn’t that fun? 

10 Years!

Today, I celebrate 10 years in the office. Wow, I can’t believe it!

When I first started here in April 1, 2004, I told myself I’ll stay here for just five years. This was (still is) my first corporate job and I didn’t plan to stay long. But God has a different plan for me. Something better, something grander!

This job, only second to passing UPCAT, remains the biggest blessing in my life.

So, in celebration of my 10th year in the office, here are the top 10 things I learned.

1. The personalities and values of your work colleagues matter. REALLY matter.

2. If you take care of your company, the company will take care of you. The most important stakeholder will always be the people that pay your salary.

3. You’re always needed somewhere. Help is always needed.

4. Respect is important.

5. Under-promise but over-deliver.

6. It really is possible to work for a company that seriously wants the best for its employees. No wonder employees here are happy. πŸ™‚

7. Don’t be afraid to learn new things.

8. Work should always be a combination of tasks, food, and laughter.

9. Change is always good. At first, it may not appear to be but it is always for the good.

10. Trust in God.
In 2008, I seriously looked for a job. I wasn’t happy with work then and I felt it was time for a change. I just finished my MBA and I thought that it was enough license for me to look for a new job.

I received a solid job offer from the academe and I was ready to hand in my resignation. On the very same day I planned to inform my boss, he called me to his office for a short talk. 

I thought, “Okay, timing yung pagtawag sa akin.” When I sat down, my boss reached out his hand and said, “Congratulations, Roche! You’ve been promoted!”

Waaahh! Imagine my shock when he said those words! Naloka ako! I left his office and thought that this is no coincidence. God was telling me to stay put. Imposibleng coincidence yun, the timing was so perfect!

Five years later, I fully understood why God let me stay here. On the financial aspect alone, I was destined to pay for that legal procedure. The money I earn from the company helps me pay the bills for that (incapable and well, financially irresponsible kasi yung other party).

In all other aspect, the company has molded (and continues to mold me) me to become a better person. From handling internal communication, I was exposed to other facets of corporate communication. And now, I’m in digital and social media.

Big blessing to celebrate 10 years. Is this where I’m going to retire? Crossing all my fingers!

It’s That Kind of Saturday

Hey, it’s March 1! How time flies! I thought we just started 2014? How come we’re approaching Q2?!

It’s a Saturday and wherever you are in the world, I hope you’re well. How about some music to accompany you tonight? Let me share some of my all-time favorite songs.

And when you’re needing your space
To do some navigating
I’ll be here patiently waiting
To see what you find
– I Won’t Give Up (Jason Mraz)

Whatever you’re pursuing, don’t give up. There will be hardships, there will be highs and lows but stick to what you love (or who you love). Pero pag kinantahan ka ng ganyan, haba ng hair mo all the way to the US of A!

And all I’ve seen
since 18 hours ago
is green eyes and freckles and your smile 
in the back of my mind making me feel right
Everything Has Changed (Taylor Swift and Ed Sheeran)

There are moments in your life when you knew that exact moment when your life changed. It can be as simple as riding a bus and sitting beside someone who would become the love of your life (true story!) or receiving that letter of acceptance from your dream school. Whatever it is, it is that moment when everything has changed.

I’m out of touch, I’m out of love
I’ll pick you up when you’re getting down
And out of all these things I’ve done I think I love you better now
– Lego House (Ed Sheeran)

I love this song not just because of the words and melody but also because the MTV is funny. Rupert Grint (aka Ron Weasley) is a dead ringer for Ed Sheeran and the ending is just epic! Ed Sheeran also came out with literally a Lego MTV, which made me love it even more.

These are just some of the songs that make for a quiet Saturday night, that kind of Saturday night. What are your chill songs?

A Short History of Roche

I love my name. My dad named me after a small town in France called La Rochelle. Growing up, it was easy for teachers to recognize me because of my name. 

In grade school, I was the only one with that name. In high school, there were only two of us. Even at work, I think there are only three employees named Rochelle.

But aside from my real nick (Nini), most people call me Roche. I got that nickname in fifth grade when my crush G (wehehehe!) started calling me that. It stuck and people have called me Roche ever since.

But depending on how it’s pronounced, you get an idea when I met that person.

Ro-che = people from grade school and high school
Roch = people from college and the newspaper company I worked for
Rosh = people who are not quite sure how to pronounce my name
Roach = people in my current workplace

Among these, I prefer Roch best. Short, no frills. Walang arte.

The name I like the least is Roach. I mean, seriously, who would want to be called by a term that’s very close to “cockroach?”

It was an office mate who called me this and it stuck. For the last 10 years, everyone who knows me in the office pronounces my name this way and it’s difficult to correct them at this point so I just let them be.

Never call me Rochelle. That name is reserved for my dad IF he gets mad at me. Seriously! When somebody calls me Rochelle, I automatically get scared because I feel like the person’s going to reprimand me.

So if you ever get to meet me, just call me Roch and we’ll be fine. πŸ™‚


That’s my favorite greeting these days.

I shouldn’t be blogging anymore since I do spend a lot of time online, thanks to my day job. On top of my personal Facebook, Twitter, Instagram, and Pinterest accounts, I also manage several social networking accounts for the company I work for.

I also have two secret blogs. One is my private diary (for my eyes only!) and the other chronicles a part of my life that I’m in the process of straightening out and cleaning up. So why start another blog, which is a lot more public?

One, I’d like to practice my writing a little bit more. I do write a lot for school but it can be a real drag if it’s almost always academic writing. I also write a few articles for work and that still feels like a responsibility. Once in a while, I want to write for fun.

Second, I want to reserve my name in Blogger. I don’t want someone to cybersquat and use my name without my permission.

Third, I just want to have fun (oh, I already mentioned that the first time!). It would be nice to look back and see what foolishness I wrote about my life. The assumption though is that I would be able to keep at it for a long time.

So, let’s see how it goes!

This entry was posted on February 27, 2014, in Introduction.